How Retail Can Benefit From Location Intelligence


Competitive Insights

Monitor competitors’ locations to get a relative sense of consumer foot traffic patterns and loyalty levels. You’ll be able to identify new prospective customers or win back ones you’ve lost. Using consumer data from our Context SDK and trusted partners, we can measure foot traffic patterns and customer loyalty to key competitors. 

Loyalty Management

Better understand relative share of wallet, competitor store visits and degrees of customer loyalty. Based on aggregated loyalty ratings, you can then optimize cross-channel user engagement.

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize. This understanding allows you to tailor messaging to their personal interests when they enter a store and increases user experience.

Measurement & Attribution

Close the online-to-offline attribution gap by determining whether or not consumers actually visit your store after viewing an ad or receiving a coupon.

Retail Store Location & Site Selection Analysis

Make data-driven decisions for your next retail site location. See where your target consumers visit most frequently and analyze movement patterns around specific areas. Incorporating demographic information into your retail location analytics can help you select the right location. Skyhook's Personas provide you with detailed demographic data for insights into consumer behaviors, so you can find a location with the right customers nearby.

Look-alike Modeling

Identify and target common behaviors for devices seen at certain retail stores. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited retailers or specific brands. By incorporating audience modeling into your data, you’ll be able to better predict the potential market size. 

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location  with data provided by our trusted partners. This data provides insights into anonymized behaviors of mobile users as they move throughout their day and where they frequently visit and shop. Additionally, Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights.

Skyhook leverages common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets.


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